Document Type : Research Paper

Authors

1 Department of Urban Planning, Kerman Branch, Islamic Azad University, Kerman, Iran

2 Department of Civil Engineering, Gorgan Branch, Islamic Azad University, Gorgan, Iran

Abstract

In recent decades, the establishment and use of bicycles has become popular in many cities of the world, and the birth of shared bicycle systems has actually increased its prosperity. Despite this issue, the use of this strategy in the system and management of intra-urban transportation in Iranian cities is less visible. The aim of this research; is Investigating the public acceptability of using bicycles in the small town of Aq Qala. The approach of this research is qualitative with the logic of deductive reasoning and its nature is survey research. In order to collect data, a researcher-made questionnaire was used and a sample size of 400 people was used. Based on this, the findings of the research show low efficient of public acceptance of bicycle use and significant weaknesses in the social dimensions of bicycle use in the city of Aq Qala and the lack of significant confirmation of the correlation coefficients of variables such as “attitudes”, “Injunctive norms” and even “perceived usefulness” with the behavior variable. In this context, the lack of belief in the bicycle as a means of travel is seen, and the attitude of sports to the bicycle is more visible. The results of the multiple linear regression test of the research also indicate the significance of the whole model and the existence of a relationship between the socio-psychological variables of the research as well as significance of the three affecting variables of awareness (+0.292), descriptive norms (+0.243) and individual affectivity (-0.312) with the adjusted

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