Document Type : Research Paper
Authors
1 Department of urban planning, Faculty of Art and Architecture, University of Guilan
2 , Department of urban planning, University of Guilan
3 Department of Urban Planning, University of Gilan
4 Department of Urban Planning, University of Guilan
Abstract
The current research is descriptive-quantitative. In order to collect information with the aim of measuring the impact of the degree of attachment to the city as well as the individual characteristics of the citizens on the occurrence of pro-environmental behaviors among the citizens, a number of 402 questionnaires were completed by the residents of Rasht city. The data obtained from the questionnaires were quantitatively entered into the SPSS software and then modeling and analysis of the findings were done using the Smart PLS3 software. The results of the research showed that, contrary to expectations, there is no effective relationship between the indicators of individual attachment to the place, place of birth, length of residence and level of education on the environmental protection behaviors of citizens; But on the other hand, the modeling results showed that in the first step, the environmental protection behaviors of the citizens have the most connection and effectiveness with the social attachment of the citizens to the place or the city, and there is a significant link between these two variables, so this variable It can be an important factor in the formation and direction of citizens' minds in order to support the environment of their city. Then, in the next step, a number of individual characteristics of citizens, including age and marital status, also affect the environmental protection behaviors of citizens, and there is a direct relationship between them.
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